Inspired by #GivingTuesday and horrified by the fuel poverty statistics in Calderdale, local philanthropic service provider The Community Foundation for Calderdale, has donated £25,000 of funding to help tackle the issue.
Research showed that half of all pensioners in Calderdale are living in fuel poverty, with many pensioners having to choose whether to heat their
home or not. Cold homes exasperate health conditions that are potentially deadly for older people.
According to the Office of National Statistics (ONS) in the past two years over 240 people in Calderdale have lost their lives in winter, the majority of additional winter deaths are caused by cerebrovascular diseases such as strokes, heart attacks and respiratory diseases, all of which are made considerably worse by the cold.
Steve Duncan CEO of The Community Foundation said “older people occupy much of the substandard housing in Britain, and the link between ill health and housing is strong for this group. This is particularly important because many older people spend such a lot of time at home, it is these risk factors combined with not being able to heat their home sufficiently that results in over 200 deaths in Calderdale in the past two years”
He continued “In essence that is one life per day during winter, lost over the two year period that is unacceptable. Respiratory diseases are often caused or made worse by damp and cold conditions at home. Inefficient heating is a factor driving the high level of winter deaths, as a community we must protect our older people from these unnecessary risks, we must ask ourselves how many more years we are prepared to let this continue?”
The Community Foundation for Calderdale (CFFC) has over 20 year experience of delivering strategic funding opportunities to the third sector, enabling charities who are providing many of the front line services, to deliver a first class service to even more people across the borough.
Steve Duncan commented “over the past 20 years we have identified issues affecting the local community and awarded grant aid to the charities that have a proven track record of working within the community affected by the issue.
We make strategic awards of grant aid to local charities that we are confident can deliver the biggest impact, our donors expect that their investment in the Foundation will be used to tackle issues in Calderdale that our detrimental to the health and well-being of our borough.”
Now the Community Foundation are setting a precedent by becoming the first Community Foundation in the UK to offer pound for pound match funding on donations of any size made via LocalGivivng.Com/CFFC to its appeal Make It Stop.
Steve Duncan said “Previously all match funding has been awarded by the government from the Office of Civil Society or by LocalGiving, but we are always looking for new and initiative ways of investing in our community and increasing impact.
The £25,000 we have donated to the Make It Stop appeal will be used as match funding via the local giving site, www.localgiving.com/cffc. We are asking the public to donate whatever they can to the appeal and we will double their donation.
This will allow us to fund more of the services the 16,000 pensioners living in fuel poverty need.
During Giving Tuesday business and members of the public to helped to raise awareness of the appeal by taking a #Scarfie. Businesses including
Harveys Department Store, Wilby Insurance and Ramsdens Solicitors, have joined in the social media campaign that encouraged people to take a picture of themselves in a scarf, and post to social media using the #Scarfie #MakeItStop and text donate to the appeal followed by a nomination for others to do the same. Many of the participants chose to hold a sign up saying why they were joining in or stating some of the shocking statists that motivated the campaign.
Harveys department store have further pledged to support the appeal by having collection boxes throughout the store, and will be asking customers over the festive season to donate in exchange for a gift wrapping service.
If you would like to get involved nd have the chance to win a all day paintballing experience for 10 please watch our video clip so find out how to enter.