WHAT IS WATERMARK CALDERDALE?
Watermark Calderdale is a campaign to build a resilience fund for our towns for future flooding. Our aim is to build a pot of money that can be accessed by businesses & households immediately when future floods hit (because they will – it may be 5 years time, it may be next week!).
HOW WATERMARK WORKS:
They badge it up with the WATERMARK stickers or branding. This could be a beer, a book, a coffee & cake special, a climbing course, an artisan lamp, even an insurance policy, a concert or event (yes, these are already signed up!).
The shop or business sell their WATERMARK product, and a percentage (or all) the profits go into a fund. The fund is managed by the Community Foundation for Calderdale (the people who raised over £3 million for our communities in the Boxing Day 2015 floods) who will then distribute the money if floods hit Calderdale again.
HERE ARE SOME FIGURES:
If all the businesses hit by the 2015 floods raised just £10 per week from their sales of Watermark goods (a low estimate), the fund would hit over £700,000 in 1 year. Multiply that by a few years of no floods, and a bit more input from other businesses, or some adding more than £10 per week, and the fund could easily hit £2 million. And that money would be there for our communities to access straight away in case of another flood. Literally ‘saving for a rainy day!’. It’s all about businesses and community working together to look after each other.
FIND OUT MORE HERE WATERMARK